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Wednesday, September 29, 2010

Drum Roll Please........

Its official!  PinkyCrafts has been open for business for exactly six months!  It's been a wild ride, a learning experience, and such a blessing all at the same time.  During my former life in corporate America, I learned the importance of staying positive and celebrating life - this is the message I wanted my shop to carry. Its only now, nine months after I left that former life behind, that I can see why my early career was so important in shaping my life.  I initially felt that it was a waste, a disheartening experience that was all for nothing, and a waste of a very expensive college education.  However, now I feel like I've truly found my calling: helping people celebrate the good times in life. I had to have that early career experience in order to identify and appreciate this true goal for my life.  Every sale is still a thrill, and I'm so honored every time somebody selects me to help outfit their party or preserve their memories. 

Now for the cold, hard facts that I know everybody is curious about. Note - in case you were wondering, all of these facts DO NOT include me; all of my data has my visits excluded from them, so all the data is for legitimate customers/visitors.  Its also important to point out that no particular statistic will necessarily indicate how successful (or not) a shop may be; I'm just publishing my statistics for those new shops that may be curious, and to also document my first six months for myself!

Visits: PinkyCrafts had a total of 9,092 visits during the first six months, 2,362 of these were absolutely unique visitors.  I had an average of 49.15 visits per day. 23% of of my visits were brand new visitors (this right at the average for Etsy itself), while 76.66% of my visitors were returning visitors.  My visitors spent an average of 2:07 on my site.

Visitors: PinkyCrafts has been visited by shoppers all over the world - 86 countries total!  Here are the top five:
1. United States (7,980 visitors)
2. Canada (351 visitors)
3. UK (107 visitors)
4. Australia (99 visitors)
5. Argentina and Brazil (tie at 34 visitors each)

Referral Sources: My top five referral sources were:
1. Direct Etsy visitors
2. Google
3. Facebook
4. Etsy Finds emails
5. Twitter

Sales: I hit my 40th sale tonight, so I officially had 40 sales in my first six months.  Of those, 38 have been to US buyers, and two have been from Canadian buyers. My feedback rating stands at 100% positive, and I have 159 total shop hearts! My busiest month has been this month, September, by a wide margin.  I've had 11 sales so far this month, following only two sales during the month of August.  I've seen a 944% increase in profits this month over last month - woo hoo!  My most popular item has ended up being my drink glass tags; I've sold 230 of them to 10 different buyers in the two months since I introduced them!

Fun Facts:  I'm amazed at just how much information Google can provide about your visitors, such as 110 of my visitors were using a dial-up connection (!!); but this was only 1.21% of my visits.  How about this one - 9% of my visitors have visited my site more than 200 times!  And don't worry, this statistic doesn't include me; there really are people out there besides me that have been to my shop that many times!

I'm a data geek, so I hope this information was as interesting to you as it was to me.  Cheers to a successful second half of this first year for PinkyCrafts!

5 comments:

  1. I am a new follower and I would love a follow back!!!
    http://www.mommykatie.com/

    ReplyDelete
  2. New Follower - Hope second half of year on Etsy is SALES FILLED! I sell on the UK equivalent - Folksy - I love it!

    Have Lovely Weekend

    X

    ReplyDelete
  3. That's all awesome! I still don't know how to make Google Analytics work!

    ReplyDelete