Finding my target audience

My first Twitter giveaway wasn't as successful as I'd hoped; in fact, it really wasn't successful at all in the way I wanted it to be. I did learn one lesson: despite having a good number of Twitter followers, I realized that my followers aren't my target audience. They're mostly other Etsy shop owners looking to also promote their shops. Don't get me wrong, I love seeing everybody's work and I have had some purchases result from Twitter, but the majority of my followers aren't looking to buy my items. This now poses the question: how do I find my target audience and where are these people?

I did some thinking and came up with some ideas, but I can't help feeling that there's this market of buyers out there that I haven't found that's waiting for me to find them. Maybe there's a site called EtsyBuyers.Com (I should check! Ok, I checked and it's not a site). I know that some of my products are marketed towards moms, some towards brides-to-be, but the traditional sites I know of for those populations strictly prohibit the promoting of your Etsy shop. Seriously, it mentioned Etsy by name in the site rules. So much for those ideas.

Buyers, buyers, where are you.....I will keep looking and seek you out!

Twitter Giveaway!

Its time for my first giveaway, and its only for Twitter followers! To enter, you must be a follower and RT my giveaway Tweet (www.twitter.com/pinkycrafts). On top of that, every purchase made in my shop gets you an extra entry (mention your Twitter ID at checkout). The winner will receive a set of my popular Inspired by Spring Gift Tags (like the one pictured on the wine bottle below). The contest ends Monday, April 26 at 7:00pm PST!